Today’s search engines are already effective on their own. People can find almost anything they want and need by typing in a few words. Every advantage that modern search engines afford their users is described in detail by sites like Bungemoe.com and similar resource collectives. But what does the future hold for modern search engines? It might be interesting to take a look.
In the Foreseeable Future
Many (if not all) modern marketing strategies revolve around search engines. Understanding the world’s reliance on online search is almost self-explanatory. Consumers, professionals, and basically everyone else have at their fingertips a wealth of information not previously accessible to them. When experts say that search engines ‘opened up’ the world, they are not romanticizing one bit.
For now, people type in whatever they want to look for. In the future, experts believe that voice will replace keypads, keyboards and touchscreen menus. This is currently personified by so-called ‘digital assistants.’ Apple has Siri, Microsoft has Cortana, and Google is reportedly coming up with a new one. From this, it’s safe to assume that the search engine of the foreseeable future is entirely voice-activated. Keyboards might be no more.
But Siri, Cortana, and other digital assistants have one major flaw. They can’t really ‘understand’ individual needs, and are only able to provide approximations. This can be among the main focuses of technology developers for search engines. Experts are strongly considering adding context to search, which they believe is bound to take search engines to a new level.
What context can do for search is give the engines the ability to provide an authentic, no-holds barred experience tailored to an individual user’s needs and wants. Here’s how it can work: imagine someone is using an app to track calorie consumption while on a fitness regimen. If one looks for recipes online, Google may use the app’s data to further ‘personalize’ results. In the future, constant advancements may mean that engines actually ‘understand’ what users want and give them that. An exciting future awaits modern search. It’s just a matter of time.