Broad Strokes: The Merits of a Diverse Digital Marketing Approach

Business man examining digital marketing planA one-trick pony doesn’t offer great entertainment value. The same goes for brand campaigns with a singular focus on one marketing strategy. It might look good, trendy, and drive some okay traffic to your brand; but if anything unfavorable happens on that platform, say goodbye to your resources along with your target audience.

It’s not necessary to drop your preferred marketing method, but it’s equally important to have multiple strategies in place. In digital marketing, this means using a diverse approach to reaching, engaging and retaining customers. When your brand has a presence on multiple fronts, you’re sure to gain an audience – as long as you keep the following tips in mind.

Make your SEO and PPC ads work together

Marketing lingo describes this as “cross-pollination,” where integration of two or more digital marketing channels can serve a greater purpose. In this case, combining SEO and PPC campaigns lets you 1) rank higher on search engine results pages (SERPS), 2) use that visibility to guide discussions about your brand away from the negative buzz, and 3) take advantage of targeted advertising on social media, just to name a few.

Social media peeks through blogs

Content marketing often serves to direct traffic to social media pages, but reversing the process yields excellent results, as well. Remember, capturing an audience through multiple channels is the purpose here. Not all people are on social media, but bloggers trawling through compelling content might just come across yours, driving traffic to your social media pages.

Adopt multimedia formats

Despite the fact that people almost hardly look away from their devices, interest wanes when formats are static. Placing content beyond the standard blogs and press releases, like videos, podcasts, infographics, etc. stimulates attention from audiences. A digital marketing agency in Singapore delivers content through unique platforms, keeping people engaged and anticipating what the brand will come up with next.

Analyze your progress

A diversified marketing approach is only sustainable when you continuously analyze how well it does. Launching strategies indeed produce results, but following up on them lets you know where to take the campaign next. Knowing what works and what doesn’t allows you to streamline your strategies to accomplish your desired results efficiently.

Your brand’s presence across multiple channels lends a certain authority to it. Diversifying your marketing methods not only captures your target audience better, but it also maintains your brand’s relevance in this rapidly innovating digital landscape.